Jeremy Corbyn’s Virgin train stunt compromised Labour’s values and ethics
Image: Shutterstock In an industry such as plumbing, it can be difficult to differentiate yourself from the pack – we need to invest the time and money necessary to create a valuable brand. To...
View ArticleThere are three things business leaders shouldn’t do when speaking to the media
(1) “No comment… No comment… No comment” Issuing a “no comment” in the face of an inquisitive journalist isn’t going to get you anywhere. In fact, a “no comment” is pretty much giving them a green...
View ArticleThe customer isn’t always right – tips for balancing customer services
New research from I Am Ava has revealed that even the customers themselves don’t necessarily agree with the rule. So Ava contacted three customer service experts to find out how to find the right...
View ArticleGetting the right recipe of in-house and agency support
Last month we started working with a new communications agency in France. It’s working well so far, but increasing agency support and building new relationships with these parters isn’t something we...
View ArticleBusiness awards have provided my company with a voice
Last month was a mixture of activity, positivity and success – on both a personal and professional level with accolades on the business awards front. We finally launched our latest branch, in Newcastle...
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The married couple taking Boom Cycle to the masses
It was 7am on a Tuesday morning – a day after an Easter weekend spent not really looking after my body. But here I was, dressed for the part, ready to experience Boom Cycle spinning. While an...
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From a one-woman PR agency to growing business with ties to royalty
It was Cordelia Meacher who founded the company, which was launched back in April 2012. Having worked in public relations for over 20 years, she became aware there was a better way to run a PR agency...
View ArticleUsing proven PR wisdom to compete against big brands
Competing against established brands can be a daunting task; it seems like rivals have everything you don’t: assets, connections, visibility, resources…and teams that are capable of tapping into all of...
View ArticleWhen bad press comes, leave out insults and quell urge for “Jerry McGuire...
Both McClure and Calbeck apologised to those who brought the allegations forward. McClure resigned in a blog entitled I’m a creep. I’m sorry – really, that’s what it was called – and Calbeck professed...
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Can Waldo do a Dollar Shave Club and dominate the contact lenses market?
The subscription business model is no secret thing. Employed by the likes of Netflix, Dollar Shave Club and HelloFresh, it can be an incredibly lucrative way of making money. Now a new business called...
View ArticleThe biggest PR disasters in history, as decided by PRs
One of the best business sayings is arguably that, “countless success stories are replete with mistakes and obstacles”. But if you fail to both adequately address those mistakes and relay ways of...
View ArticleSpread the word: Using your vehicles as mobile advertising
Mobile advertising on fleet vehicles provides a snapshot of the wider business, and it’s worthwhile making a good impression. Here’s how some businesses are using vehicles as mobile advertising. For...
View ArticleIndustry awards – are they worth it?
With the turn of the new year, businesses will be looking to the future and taking the opportunity to reflect on developments from the previous 12 months. For those achievements over the last year...
View ArticleWhy your business doesn’t need ‘a bit of PR’: Your business needs it done...
Many businesses turn to PR because they’re fed up with seeing their ‘inferior’ competitors always in the news or on social channels. They want a share of the action. “We need a bit of PR” they say....
View Article10 ways you are sabotaging your own PR
Many CEOs tell me that they have PR, but that it isn’t working well for their company. They say it’s not contributing to the bottom line. But, when I dig a little deeper, I find that there’s nothing...
View ArticleWhy PR should embrace Asperger’s syndrome
Peter Thiel, the co-founder of PayPal, stated that ‘originality is the name of the entrepreneurial game’. In a saturated marketplace, originality is the result of new patterns of thought, themselves...
View ArticleAre you working on your PR? Here’s why you should be
Founder of Panpathic Communications, Chantal Cooke, gives advice on honing your PR strategy during this challenging time for business… For the last few weeks, many businesses have been fire-fighting:...
View ArticleFive key elements of public relations
What is public relations? Public relations, or “PR”, is all about how an organisation is represented to the public. PR is used to influence the media, communicate a message and ensure an organisation...
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One-Woman-Wonder: “Knock-backs make me more determined”
Real Business talks to one-woman-wonder, entrepreneur and PR expert, Lauren Lunn Farrow. Lauren worked in Celebrity PR for 17 years with clients and brands including Lorraine Kelly, NBC Universal, Fake...
View ArticleWriting is simple. All you have to do is cross out the wrong words.
After all, to misquote Somerset Maugham, all the words we need are in the dictionary it’s just a matter of arranging them in the right order. Of course it’s a bit more complicated than that, but it’s a...
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